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They even started a #boycottgillette hashtag, however, it only took up around 3.5% of all the conversations around the campaign on social media. It juxtaposed the previous branding of Gillette with a new one and showed the willingness to change.Īt the same time, it was also quite controversial – some people didn’t agree with how the short film portrayed men and thought that it was offensive. This campaign managed to tap into an extremely relevant and widely discussed issue. The Instagram posts related to the campaign gathered around 800 likes and 50 comments, which is higher than usual for Gillette.The #GilletteAd hashtag reached more than 150 million people in one month, according to Awario (disclosure: I work for Awario), a social listening tool.The short film that launched the campaign has over 30 million views.In addition to that, the company promised to donate “$1 million per year for the next three years to non-profit organizations executing the most interesting and impactful programs designed to help men of all ages achieve their personal best.” The Numbers

Why are my top spotify artists on tinder wrong